Our Story

It began with a bra.
With a dream to go beyond.
Beyond just lingerie.
Beyond everything women were used to.
Beyond just lingerie.

AALA was founded in 1957 with the vision of helping women uninhibitedly shop for intimate wear. Along the way, we saw the power of this idea and how it helped women break norms.
Now we’re taking it ahead and investing in a community that’s influencing women in different ways. From our online-offline stores to our new category launches, all our innovations are driven by ideas that weren’t thought of before.
Zivame was founded in 2011 with the vision of helping women uninhibitedly shop for intimate wear. Along the way, we saw the power of this idea and how it helped women break norms.
Now we’re taking it ahead and investing in a community that’s influencing women in different ways. From our online-offline stores to our new category launches, all our innovations are driven by ideas that weren’t thought of before.

Our Story

It began with a bra.
With a dream to go beyond.
Beyond limited choices.
Beyond everything women were used to.
Beyond just lingerie.

AALA was founded in 1957 with the vision of helping women uninhibitedly shop for intimate wear. Along the way, we saw the power of this idea and how it helped women break norms.
Now we’re taking it ahead and investing in a community that’s influencing women in different ways. From our online-offline stores to our new category launches, all our innovations are driven by ideas that weren’t thought of before.
Zivame was founded in 2011 with the vision of helping women uninhibitedly shop for intimate wear. Along the way, we saw the power of this idea and how it helped women break norms.
Now we’re taking it ahead and investing in a community that’s influencing women in different ways. From our online-offline stores to our new category launches, all our innovations are driven by ideas that weren’t thought of before.

 

Our Vision

To Offer Every Woman the Confidence, Comfort & Choice She Deserves

Confidence is sexy and we want to help women find it, wear it and be it every day.
At Aala, we reinvent lingerie
We reimagine outerwear
We rethink design innovation
And spend hours creating every single piece
To make a woman feel beautiful in seconds

Our Design Philosophy

At the core of our products, lies the delight of the unexpected.

We’re constantly asking ourselves, “What can we do to delight her when she least expects it?”

From petite to curvy, every size finds a place in our ideas.

We fit real women, with real sizes.

Our global designers ensure that we create the finest mix.

Of what is expected and that little element of something unexpected.

We always go one step further to make it a little more special.

From the little satin bow to unparalleled delivery experiences, we make women smile till the very last mile.

Our Design Philosophy

At the core of our products, lies the delight of the unexpected.

We're constantly asking ourselves, "What can we do to delight her when she least expects it?"

From petite to curvy, every size finds a place in our ideas.

We fit real women, with real sizes.

Our global designers ensure that we create the finest mix.

Of what is expected and that little element of something unexpected.

We always go one step further to make it a little more special.

From the little satin bow to unparalleled delivery experiences, we make women smile till the very last mile.

Our Promises

We’ll always
remain inclusive

Creating products for
every body & age

We’ll continue
to do good

By using processes
that put women first

We’ll continue
to innovate

And always make women
look forward to our designs

We’ll positively
impact women

Enabling the entire cycle
from creation to delivery

We’ll stay
true

By Giving you the finest
quality and service

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