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Our Story

It began with a Dream.
A dream to go beyond all boundaries.
Beyond limited choices.
Beyond everything women ever imagined.
Beyond just fabrics

AALA was founded in 1957 with the vision of helping women meet their fashion needs aswel as basic requirements.
But over a period of time its not just about basic needs or wants. Our store helps women express themselves through their sense of style.

Fashion is not just wearing trendy clothes, Its more about self expression and AALA helps each women meet their fashion requirements easily.

Our Story

It began with a dream.
A dream to go beyond all boundaries.
Beyond limited choices.
Beyond everything women ever imagined.
Beyond just fabrics.

AALA was founded in 1957, with a vision of helping women meet their fashion needs as well as basic requirements.
But over a period of time, it's not just about basic needs or wants. Our Store helps women express themselves through their sense of style.

Fashion is not just wearing trendy clothes, It's more about self-expression and AALA helps each woman meet their fashion requirements easily.

 

Our Vision

To Offer Every Woman the Confidence, Contentment & Choice She Deserves

No matter what a woman looks like, if She’s confident, She’s is sexy.
And we at AALA work hard every minute to help women get that confidence through her style and feels happy & comfortable in whatever she chooses to wear.

Our Design Philosophy

The essence of our designs lies the delight of unexpected.

 

Our aim is just to provide the women of today, the fabric which makes her happy & Delighted.

 

Our designs ensure that we create something that satisfies everyone's expectation and even those little elements of something unexpected.

 

We always try to make things special for our customers.

From the tiny details, we take care with our dyeing to unparallel delivery experience. We make every customer smile till the last.

Our Design Philosophy

The essence of our designs lies the delight of unexpected.

 

Our aim is just to provide the women of today, the fabric which makes her happy & Delighted.

 

Our designs ensure that we create something that satisfies everyone's expectation and even those little elements of something unexpected.

 

We always try to make things special for our customers.

From the tiny details, we take care with our dyeing to unparallel delivery experience. We make every customer smile till the last.

Our Promises

We’ll always
remain inclusive

Creating products for every age
group & ever changing fashion

We’ll continue
to do good

By getting designs
that satisfy everyone

We’ll continue
to innovate

And always make our customer
look forward to our designs

We’ll positively
impact women

Enabling the entire cycle
from creation to delivery

We’ll stay
true

By Giving you the finest
quality and service

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