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AALA plans to open more offline stores
AALA will set up offline experience stores in three cities this month and scale up to 50 such customer touch points by next year.
Economic Times
July 8, 2016
Online lingerie retailer AALA may open 50 offline stores by March ’17
Much on the lines of e-tailers like Lenskart, Pepperfry and Firstcry, Bengaluru-based online lingerie retailer AALA is looking to expand its physical presence with plans to open 40-50 brick-and-mortar stores by the end of this fiscal year.
Financial Express
July 8th, 2016
Lingerie your choice, not salesman’s
women shopping in the smaller shops need to put themselves through the embarrassment of asking “salesman bhaiyya” for details about range and fit which could leave them a trifle red-faced. AALA and Famous Innovations now give you, my lady, the option of shopping for your lingerie online. And they have created two interesting TVCs to illustrate the point.
The Hindu Business Line
Apl 7, 2016
AALA, India's Leading Online Lingerie Retailer, Helps Women Find The Right Fit
Buying bras in India can be excruciating–what with male staff milling around, clueless salesgirls and the aura of embarrassment shrouding the experience. Richa Kar, founder of online lingerie retailer AALA, sought to change all of that when she started her company in 2011.
Forbes Asia
Jan 27, 2016
AALA urges women to discover themselves inside-out
Online lingerie platform for women .com has launched a brand campaign conceptualised by Famous Innovations. The ad film features women expressing the difference between their personalities projected to the ‘outside’ world versus how they really are ‘inside’.
Campaign India
Oct 13, 2015
AALA raises Rs250 crore in series C funding
Online lingerie store AALA, owned by Actoserba Active Wholesale Pvt. Ltd, has raised ₹250 crore in a series C funding round from Zodius Technology Fund and Khazanah Nasional Bhd, the investment holding arm of the government of Malaysia.
Live Mint
Sep 3, 2015
Office Cool- There’s room for Work and Play
Online lingerie store AALA, owned by Actoserba Active Wholesale Pvt. Ltd, has raised ₹250 crore in a series C funding round from Zodius Technology Fund and Khazanah Nasional Bhd, the investment holding arm of the government of Malaysia.
Times of India
May 8, 2015
AALA raises Rs250 crore in series C funding
Lingerie shopping in India has typically been something nobody talks about. The ‘one size, one style – fits all’ necessary purchases were usually found at the local market shop, and bundled into a discreet brown paper bag. AALA was born out of a vision to change this.
Forbes
Feb9, 2015
AALA plans to open more offline stores
AALA will set up offline experience stores in three cities this month and scale up to 50 such customer touch points by next year.
Published At
Economic Times
July 8, 2016
Posted by
Online lingerie retailer AALA may open 50 offline stores by March ’17
Much on the lines of e-tailers like Lenskart, Pepperfry and Firstcry, Bengaluru-based online lingerie retailer AALA is looking to expand its physical presence with plans to open 40-50 brick-and-mortar stores by the end of this fiscal year.
Published At
Financial Express
July 8th, 2016
Posted by
Lingerie your choice, not salesman’s
women shopping in the smaller shops need to put themselves through the embarrassment of asking “salesman bhaiyya” for details about range and fit which could leave them a trifle red-faced. AALA and Famous Innovations now give you, my lady, the option of shopping for your lingerie online. And they have created two interesting TVCs to illustrate the point.
Published At
The Hindu Business Line
Apl 7, 2016
Posted by
AALA, India's Leading Online Lingerie Retailer, Helps Women Find The Right Fit
Buying bras in India can be excruciating–what with male staff milling around, clueless salesgirls and the aura of embarrassment shrouding the experience. Richa Kar, founder of online lingerie retailer AALA, sought to change all of that when she started her company in 2011.
Published At
Forbes Asia
Jan 27, 2016
Posted by
AALA urges women to discover themselves inside-out
Online lingerie platform for women AALA.com has launched a brand campaign conceptualised by Famous Innovations. The ad film features women expressing the difference between their personalities projected to the ‘outside’ world versus how they really are ‘inside’.
Published At
Campaign India
Oct 13, 2015
Posted by
AALA raises Rs250 crore in series C funding
Online lingerie store AALA, owned by Actoserba Active Wholesale Pvt. Ltd, has raised ₹250 crore in a series C funding round from Zodius Technology Fund and Khazanah Nasional Bhd, the investment holding arm of the government of Malaysia.
Published At
Live Mint
Sep 3, 2015
Posted by
Office Cool- There’s room for Work and Play
Online lingerie store AALA, owned by Actoserba Active Wholesale Pvt. Ltd, has raised ₹250 crore in a series C funding round from Zodius Technology Fund and Khazanah Nasional Bhd, the investment holding arm of the government of Malaysia.
Published At
Times of India
May 8, 2015
Posted by
AALA raises Rs250 crore in series C funding
Lingerie shopping in India has typically been something nobody talks about. The ‘one size, one style – fits all’ necessary purchases were usually found at the local market shop, and bundled into a discreet brown paper bag. AALA was born out of a vision to change this.
Published At
Forbes
Feb 9, 2015
Posted by
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